• The science of political advertising
  • Business Culture
  • How is advertising influenced by ethics

This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising.

12/04/2011 · Eight Principles Of Advertising Ethics


19/02/2018 · List of Ethical & Legal Issues When Advertising ..
Such obstruction of the democratic process also happens when, instead ofbeing a vehicle for honest expositions of candidates' views and records,political advertising seeks to distort the views and records of opponents andunjustly attacks their reputations. It happens when advertising appeals more topeople's emotions and base instincts — to selfishness, bias and hostilitytoward others, to racial and ethnic prejudice and the like — rather than toa reasoned sense of justice and the good of all.

April 2012 Monitor on Psychology

Aug 15, 2012 · Critical issues in political advertising Advertising can be defined as a form of commercial mass communication designed to promote the sale of a …
For example, government regulations should address such questions as thequantity of advertising, especially in broadcast media, as well as the contentof advertising directed at groups particularly vulnerable to exploitation, suchas children and old people. Political advertising also seems an appropriate areafor regulation: how much may be spent, how and from whom may money foradvertising be raised, etc.


SPJ Code of Ethics - Society of Professional Journalists

19. Voluntary ethical codes are one such source of support. These alreadyexist in a number of places. Welcome as they are, though, they are only aseffective as the willingness of advertisers to comply strictly with them. "Itis up to the directors and managers of the media which carry advertising to makeknown to the public, to subscribe to and to apply the codes of professionalethics which already have been opportunely established so as to have thecooperation of the public in making these codes still better and in enforcingtheir observance."33

Many women and men professionally engaged in advertising do have sensitiveconsciences, high ethical standards and a strong sense of responsibility. Buteven for them external pressures — from the clients who commission theirwork as well as from the competitive internal dynamics of their profession —can create powerful inducements to unethical behavior. That underlines the needfor external structures and systems to support and encourage responsiblepractice in advertising and to discourage the irresponsible.

California Fair Political Practices Commission

18. The indispensable guarantors of ethically correct behavior by theadvertising industry are the well formed and responsible consciences ofadvertising professionals themselves: consciences sensitive to their duty notmerely to serve the interests of those who commission and finance their work butalso to respect and uphold the rights and interests of their audiences and toserve the common good.

Ethics - By Branch / Doctrine - The Basics of Philosophy

As this suggests, something more fundamental is at issue here: authentic andintegral human development. Advertising that reduces human progress to acquiringmaterial goods and cultivating a lavish life style expresses a false,destructive vision of the human person harmful to individuals and society alike.

Ethics | Internet Encyclopedia of Philosophy

But it is a fundamental principle that advertising may not deliberately seekto deceive, whether it does that by what it says, by what it implies, or by whatit fails to say. "The proper exercise of the right to information demandsthat the content of what is communicated be true and, within the limits set byjustice and charity, complete. ... Included here is the obligation to avoid anymanipulation of truth for any reason."26

Criticism of advertising - Wikipedia

This applies also to the means and the techniques of advertising: it ismorally wrong to use manipulative, exploitative, corrupt and corrupting methodsof persuasion and motivation. In this regard, we note special problemsassociated with so-called indirect advertising that attempts to move people toact in certain ways — for example, purchase particular products —without their being fully aware that they are being swayed. The techniquesinvolved here include showing certain products or forms of behavior insuperficially glamorous settings associated with superficially glamorous people;in extreme cases, it may even involve the use of subliminal messages.