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Because itsadvantages exactly replace the disadvantages of personal selling, and canemulate some of the advantages.

*All religions are the expression of this same inner reality.

)Cf. document of the Argentine Episcopal Committee for Culture,

Of the five, only two are really useful in advertising -- sound andsight.
Wicca: an old English term for witches that has been given to a neo-pagan revival of some elements of ritual magic. It was invented in England in 1939 by Gerald Gardner, who based it on some scholarly texts, according to which medieval European witchcraft was an ancient nature religion persecuted by Christians. Called “the Craft”, it grew rapidly in the 1960s in the United States, where it encountered “women's spirituality”.

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Transcendentalism: This was a 19th century movement of writers and thinkers in New England, who shared an idealistic set of beliefs in the essential unity of creation, the innate goodness of the human person, and the superiority of insight over logic and experience for the revelation of the deepest truths. The chief figure is Ralph Waldo Emerson, who moved away from orthodox Christianity, through Unitarianism to a new natural mysticism which integrated concepts from Hinduism with popular American ones like individualism, personal responsibility and the need to succeed.


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Theosophy: an ancient term, which originally referred to a kind of mysticism. It has been linked to Greek Gnostics and Neoplatonists, to Meister Eckhart, Nicholas of Cusa and Jakob Boehme. The name was given new emphasis by the Theosophical Society, founded by Helena Petrovna Blavatsky and others in 1875. Theosophical mysticism tends to be monistic, stressing the essential unity of the spiritual and material components of the universe. It also looks for the hidden forces that cause matter and spirit to interact, in such a way that human and divine minds eventually meet. Here is where theosophy offers mystical redemption or enlightenment.

Spiritualism: While there have always been attempts to contact the spirits of the dead, 19th century spiritualism is reckoned to be one of the currents that flow into the It developed against the background of the ideas of Swedenborg and Mesmer, and became a new kind of religion. Madame Blavatsky was a medium, and so spiritualism had a great influence on the Theosophical Society, although there the emphasis was on contact with entities from the distant past rather than people who had died only recently. Allan Kardec was influential in the spread of spiritualism in Afro-Brasilian religions. There are also spiritualist elements in some New Religious Movements in Japan.

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Rosicrucians: these are Western occult groups involved in alchemy, astrology, Theosophy and kabbalistic interpretations of scripture. The contributed to the revival of astrology in the 20th century, and the(AMORC) linked success with a presumed ability to materialise mental images of health, riches and happiness.

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Reincarnation: in a context, reincarnation is linked to the concept of ascendant evolution towards becoming divine. As opposed to Indian religions or those derived from them, views reincarnation as progression of the individual soul towards a more perfect state. What is reincarnated is essentially something immaterial or spiritual; more precisely, it is consciousness, that spark of energy in the person that shares in cosmic or “christic” energy. Death is nothing but the passage of the soul from one body to another.

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Rebirthing: In the early 1970s Leonard Orr described rebirthing as a process by which a person can identify and isolate aoreas in his or her consciousness that are unresolved and at the source of present problems.

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Positive Thinking: the conviction that people can change physical reality or external circumstances by altering their mental attitude, by thinking positively and constructively. Sometimes it is a matter of becoming consciously aware of unconsciously held beliefs that determine our life-situation. Positive thinkers are promised health and wholeness, often prosperity and even immortality.